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Monthly LT 26-03-18 (Governmental Affairs Plan (Some pillars of our Plan…
Monthly LT 26-03-18
Governmental Affairs Plan
Spoil system will affect AIFA top management
Some pillars of our Plan
New stakeholders' advocacy
Building blocks (OH; active ageing; chronic pain)
Leverage "One GSK" potential
Unlock Access to the market opportunities
Assosalute: cost / benefit assessment?
Next year we should expect lower amount vs 2018
Federfarma engagement project
0.2m€ not in A&P Plan. Go / no go to be decided after Q2
Opportunities for nano Quell (wearables) reimbursability
Rinazina revolution - progress status
Brand architecture identified
Support model - ATL
We have requested CGT for a new TVC - low likelyhood it comes by Jul
Commercial Innovaton workshop held
Many ideas resulting from brainstorming
Support model - BTL
New "libero servizio" brand architecture
De-stagionalizzazione test
New Commercial Policy
Today Vicks better margin giver to pharmacists
text
Rinazina higher MS / rotations per POS
March / April test of higher discounts to 50 POS
2018-19 booking campaign ready by May/Jun
Key goals: Product presence + visibility
Marco is disappointed. We are not progressing enough
30 min meeting Marco / JP / CD asap
Business Update - UP2 Sales / Profit revision vs Plan
Company meeting will be cancelled
Voltadvance back to growth progress status
Brand communication
Da Lug expert effort on dentists
VoltaClub: VTDVC fidelity program (aimed at customers) - initiative set up ready by end Apr
Partnership for prevention (for employees and their families)
on top of current services (e.g. check up)
Employees adhesion will be discretionary
Talk with Erika Mallarini
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