Story-telling: Ellen MacArthur (OVERALL TIMING (scene-setting and early…
Story-telling: Ellen MacArthur
description of early dreams: "I never imagined..."
description of preparation "I read every book..."
description of sacrifice: "Every day I had baked beans..."
reaching first goal: "So imagine how it felt..."
scene-setting and early life: 2 minutes
developing goal: 1st voyage: 1.5 minutes
developing goal: 2nd voyage: 1.5 minutes
transition to finite: 2 minutes
connecting the dots: 1.5 minutes
linear vs circular: 4 minutes
circular economy with examples: 3.5 minutes
description of first voyage: highs and lows: preparation of 2nd voyage: comparatives: "faster, wider, more powerful..."
description of 2nd voyage: preparation: visuals:
highs and lows: description of specifics, examples: "the speed I needed came with danger...driving a car..." drama
description of highs following drama: "the sky cleared, the rain stopped..."
DEVELOPING MY GOAL / DREAM
description of boat as whole world: "It's hard to explain, but you enter a different mode..."
INTRODUCTION TO CONCEPT OF "FINITE"
CONNECTING THE DOTS
"Our global economy is no different"
beginning a new journey: energy sources and materials
operating in a flawed system: we are all a system...
CIRCULAR ECONOMY: PRESENTATION
"It's an economy that fundamentally can't run in the long term"
what's wrong with status quo (linear economy)
NEW BLISS: "I felt like a child in a garden: for the first time in this journey I could see exactly where we were headed" "if we could....we could..."
CREATION OF FOUNDATION
CIRCULAR ECONOMY: EXAMPLES
Language of exploration: what if? Maybe we couldn't but what if we could...? We might...?
MAKING THE SHIFT: working with experts: "can the circular economy decouple growth from resource constraints? Is the circular economy able to rebuild natural capital?
recap via importance of youth and grandfather