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Boutique Hotel (Organisational Design (Formalization (Simple Formilized),…
Boutique Hotel
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Service Firm Life Cycle
Growth
More staff, All Round, trainings
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Product Life Cycle
Maturity
Reduce Costs, Increasing speed
Saturation
Improving, Keeping regular guests
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Introduction
Set up, Design, Recruitment
4 V's
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Variation
Low Variation; fully booked, book early
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Features of Services
Heterogeneity
Hotel Bar, Breakfast room
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