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2nd lecture 19 feb 2018 (FIVE TYPES OF NEEDS (UNSTATED NEEDS, DELIGHT…
2nd lecture 19 feb 2018
UNDERSTANDING THE MARKET PLACE AND CUSTOMER NEEDS AND WANTS
3:VALUE AND SATISFACTION
4:EXCHANGE AND RELATIONSHIP
2:MARKET OFFERING
5:MARKET
1:NEEDS WANTS AND DEMAND
FIVE TYPES OF NEEDS
UNSTATED NEEDS
DELIGHT NEEDS
REAL NEEDS
SECRET NEEDS
STATED NEEDS
RESPONSIVE
CREATIVE MARKETING
ANTICIPATIVE
MARKET OFFERINGS
MANUFACTURING BUSINESS
SERVICES INTANGIBLE ACTIVITIES OR BENEFITS OFFERED FOR SALE
COMMERCE
MARKET MYOPIA
MARKET OFFERINGS PRODUCTS, SERVICES AND BRAND EXPERIENCES
CUSTOMETR VALUE SATISFACTION EXPECTATIONS
MARKETERS
CUSTOMERS
EXCHANGE AND RELATIONSHIPS
EXCHANGE
MARKETS