Chap 1 4 Era of Media Theory: (3) Era of Critical and Cultural Perspective…
Chap 1 4 Era of Media Theory:
1) Era of Mass Society:
Introducing media , an easier way to change ppl mindsets.
Magic Bullet Train Theory
Use media to control others (content in mass media to influence others.)
Capitalist control economy (They also afraid ppl don't listen to them)
Using ppl like machine
2) Era of Limited- Effects Perspective (still exists today) :
Media is not very powerful.
They have opinion leader to follow.
Easier for information leader to control their mindset.
3) Era of Critical and Cultural Perspective
Media can influence society, culture.
Media still powerful in cultural perspective.
Owner of media can control content
Will slowly influence others mindset.
Controlling media can control culture.
4) Era of Meaning - Making Perspective:
A mix results of how an individual interpret the info.
Different info from another. ( As everyone have different interpreting)
Meaning created by media is mixed.