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Book 2 (Global Culture (Crossvergence (Blend the two like chameleon,…
Book 2
Global Culture
Convergence
Embrace culture like Mcdonalds
Marketing and innovation
Divergence
sticking their way
Not conforming like google not meeting china's demands
Crossvergence
Blend the two like chameleon
Adapting but not adopting the culture
e.g. Sky with a call centre in India
Tax rate
Transfer Pricing
increase profits
country not benefiting by not tax enough
Unitary Taxation
help economic balance
profits may reduce
Ethical issues
worker
Cheap labour
unsafe working conditions
Consumer
love big brands
size structure different
Exchange Rates
Recession
low interest rates
unemployment high
Growth
high jobs available
inflation