Please enable JavaScript.
Coggle requires JavaScript to display documents.
Design for Value Co-Creation: Exploring Synergies Between Design for…
Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic
Service logic
Service
perspective on value creation
Value
co-created by customers and
other actors?
Service systems
actors
resources
technology
institutionalized norms and rules that shape actors' resource integration
value creation
analytical framework for understanding service systems
A new theoretical framework
Design for service
How DfS contribute to the application of SL concepts and frameworks in service system innovation
Service systems
an object of design using
tools
blueprints
service system maps
- New tools
approach&tool to explore current service systems as a context to imagine future service systems
- New service systems
- Value co-creation in designing
Value creation
Provider sphere (closed from the customer)
Joint sphere
(where the customer and service provider directly interact)
Value co-creation
service provider -> value facilitator (firms do not create value directly)
actors
resources
resource integration
service systems
participation
context
experience
User sphere (closed from the service provider)