evaluate the different forms of business communication (External…
evaluate the different forms of business communication
The amount of internal communication will vary depending on the size of the organisation
Small-to-medium enterprises (SMEs) may have no formal internal communications channel at all, whereas a large corporate organisation will often have a dedicated group for this purpose. Internal communications teams may be in a centralised location for the whole organisation, or in a larger organisation they may be distributed across separate business units.
Internal communication is usually focused on communication between management and staff.
Traditionally, this has mostly operated in a ‘top-down’, broadcast mode, but more interactive methods are now being used to increase staff engagement. The internal communications channel is increasingly becoming a two-way channel to allow staff to raise issues with management and each other, and take a greater part in conversations about factors affecting them and the organisation.
Another consideration for internal communication is the use of direct or cascaded information.
In direct communication, a common message is broadcast equally to all staff or to large groups.
This has the benefit of consistency but will tend to suffer from a lack of detail and relevance to different parts of the organisation. Cascaded communication that is passed down through the layers of management allows the message to be tailored to the needs of different parts of the organisation, but the consistency of the message may suffer through modification or misinterpretation as it is retransmitted.
forms of business communication!!!
Market and customer communications
– Advertising, sales promotions, direct mail, online marketing, face-to-face selling, telephone sales. Increasing use of social media
Supply chain communications
– Communications with suppliers and customers in the supply chain
Stakeholder and government communications
– May be regulated (information to shareholders; requirement of stock market rules)
– Use of XBRL (eXtensible Business Reporting Language) and SBR (Standard Business Reporting) to transfer data in a standardised form
has its own requirements: various forms of reporting are mandated and specific requests for communication need to be responded to. In many organisations, these communications will be handled by the office of a company secretary or a regulatory or government relations department.
While these communications are highly standardised, newer communications media are now being more widely used in promoting company reports and shareholder meetings, with online media becoming more widespread. One important technological development in this channel is eXtensible Business Reporting Language (XBRL), also known as Standard Business Reporting (SBR) in Australia. This is a standardised electronic format for the communication of financial and business information to stakeholders to meet regulatory reporting obligations.
Public communications may be combined or closely aligned with market and customer communications; it includes general promotion of the organisation.
These communications tend to be broadcast and predominantly one-way
A public relations department may take on a major role in managing the organisation’s reputation and may include a key person as a visible ‘face’ or spokesperson, who will be featured in the news media and general public promotions. One recent area of public promotion for many organisations has been to highlight their corporate social responsibility (CSR) activities.
Interpersonal and informal communications
As organisations become more complex, people within organisations increasingly need to communicate with each other to perform their duties. This may be done through direct one-to-one conversations—either formal or informal—or through group collaboration.
With mobile and wireless technologies, communication is possible at virtually any time and anywhere.
Many of the media used for individual communication can also be adapted to group collaboration, such as phone or videoconference. The technology for online media is becoming cheaper and more readily obtainable, with low-cost ‘web cams’, instant messaging and social media tools allowing multiple participants to join a conversation.
Document editing and group collaboration software tools such as wikis and other document-sharing capabilities have augmented the collaborative capability of organisations. Collaborative tools provide an effective environment for work that needs to be produced by a group of people, particularly where they are separated by geography or time. These tools can improve team productivity and decision-making, as well as lowering costs.