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Pricing (influences (competitor strategies + prices + activities (monitor…
Pricing
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product mix pricing
captive product pricing
involves products that must be used along with the main product. (ez tbiegh xi haga bi prezz irhis imma in the long term taqla bi prodotti li trid tixtri biex tuza dak il prodott (gilette, ps, …))
by-product pricing
refers to the products with little or no value produced as a result of the main product. Producers will seek little or no profit other than the costs to cover storage and delivery.
optional product pricing
takes into account optional or accessory products along with the main product (extra features; pc, cars)
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product line pricing
takes into account the cost differences between products in the lune, customer evaluation of their features and competitors prices
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new products pricing
market skimming
Setting a high price for a new product to skim maximum revenues layer by layer from the segments which are willing to pay the high price. The company also makes fewer but more profitable sales
market penetration
pricing sets a low price for a new product to attract a large number of buyers and a large market share.
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discriminatory pricing
discriminate price on time, product and markets.
Product- this amounts to discrimination of the price as a result of slight changes to the basic product. (more extras=higher prices) ex delivery or not, warranty, …
Market- price discrimination due to differences in market. Ex different level of demand, different levels of income, place
Time- in different time products change price (seasons, night taxi, flights, …)