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Fig. 2 How Zara can Innovate by Combining Global Knowledge with Local…
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Note 2: Global power imbalances may force developing countries to embrace global 'north' standards. However successful organisations blend the two together (Bloom, 2017b)
Note 3: Innovation is defined as “a ‘new idea, device, or method’ and ‘the act or process of introducing new ideas, devices, or methods” (Bloom, (2017a), p.4).
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Note 1: Whereas divergence and convergence are viewed as being at opposite ends of the spectrum; crossvergence would sit ‘in between’ (Gupta & Wang, (2004) cited in Bloom, (2017b))
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