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Competing Globally (Branding (Kapferer Identity Prism (Physique,…
Competing Globally
Branding
Kapferer Identity Prism
Physique
Personality
Culture
Relationship
Reflection
Self-image
Brand identity
Brand reputation
Brand equity
brand content
brand architecture
coined
arbitrary,suggestive
descriptive
generic
Brand tribes
Trading considerations
the diamond model
factor conditions
related industries
structure and rivalry
demand conditions
socio-cultural
technological
economic
political and legal
mico environment
costs to serve
competition
market size
profit potential
market access
capabilities
Triggers
Saturated markets
small domestic markets
customer drivers
competitive forces
cost factors
portfolio balance
Global economic and financial flows
text
current account
capital account
financial account
FDI's
transfer pricing
offshoring
IFRS Standards
exchange rate fluctuations
supply
demand
equilibrium
shifts in supply and demand
currency
Ethics
Porters five forces model
Bargaining power of suppliers
Potential entrants
substitutes
bargaining power of buyers
Industry competitors
consumerism
consumer protection
environmental
WTO Trade agreemnets
absolute comparative advantage
relative comparitive advantage
competitive advantage of nations
CSR
morality
responsibility
sustainability