Selling T-Shirts
Materials
Price
Target Audience
Marketing
Cotton
Quality: good or average
Mothers in 26 - 40 age group
Angle for Marketing
Nostagia
Summer Cotton
Place
Ask preschool/play areas/ to hold the shirts
Website
Third Party Hopskotch, Amazon , etc
Professionals (atleast must have gone to work at somepoint in their life)
Facebook Groups
Chembur/Ghatkopar/Bandra Mommy groups on whatsapp
Story behind the shirt?
₹ 450
Shirt Type
Classes/Birthday Party/Event wear
Click a photo with the shirt and get 50% off
Skimming Tactics
Metrics for Sales
Sales of 1200 shirts in 3 months is awesome target
Sales in 4 months is not a bad target
Sales in 6 months is a bit slow
Sales in 8 months is zzzz something is wrong
Can conduct a small and quick survey with 10 mothers to figure out if they will buy?
Budget for Marketing
Azo free
bewakoof.com