Selling T-Shirts

Materials

Price

Target Audience

Marketing

Facebook

Instagram

Cotton

Quality: good or average

Mothers in 26 - 40 age group

Angle for Marketing

Nostagia

Summer Cotton

Place

Ask preschool/play areas/ to hold the shirts

Website

Third Party Hopskotch, Amazon , etc

Professionals (atleast must have gone to work at somepoint in their life)

Facebook Groups

Chembur/Ghatkopar/Bandra Mommy groups on whatsapp

Story behind the shirt?

₹ 450

Shirt Type

Classes/Birthday Party/Event wear

Click a photo with the shirt and get 50% off

Skimming Tactics

Metrics for Sales

Sales of 1200 shirts in 3 months is awesome target

Sales in 4 months is not a bad target

Sales in 6 months is a bit slow

Sales in 8 months is zzzz something is wrong

Can conduct a small and quick survey with 10 mothers to figure out if they will buy?

Budget for Marketing

Azo free

bewakoof.com