Please enable JavaScript.
Coggle requires JavaScript to display documents.
ethical marketing (four factors affect ethical marketing behaviour…
ethical marketing
four factors affect ethical marketing behaviour
business culture and industry practices
Ethics of Exchange:Consumer Bills of Rights
corporate culture and expectations
codes of ethics
can't ensure ethical behaviour
2) perceived behaviour of top management and co-worker
#
1) lack of specificity
societal culture
personal
moral idealism
#
consider certain duties as universal, regardless of the outcome
fundamental moral duties
no harm
utilitarianism("the greatest good for the greatest number")
ethical/legal framework
critics of it
2 main unethical behaviors: 1)economic espionage 2)bribery
#
organisational