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Communication Mix (Instagram (Focus on content ( introduce the backstage…
Communication Mix
Instagram
Focus on content ( introduce the backstage of the hotel)
To improve the brand image
Everyday
Website
Promotion of summer packages
Promotion of winter packages
Promotional video
Youtube
1 video per month
Promotional video
Cooking tutorial
Cooking lesson
Link with other social media
Poster Campaign
April
Promotion of our function room to host family events
Promotion of our events (buffets)
September
Promotion of our function room to host family events
Promotion of our events (buffets)
Facebook
3 times a week
Promotion on our events
Promotion of our packages
Email
Once a week
Promotion of our events (buffets)
Promotion of our packages