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Advantages and disadvantages of advertising agencies. (DISADVANTAGES…
Advantages and disadvantages of advertising agencies.
DISADVANTAGES
Hiring an agency can be expensive and some business wont be able to afford it especially during hard economic times.
When you hire and ad agency you have a number of new expenses opened to you for example copywriter, designers and creative directors.
there is a risk that you and the advertisng company don't end up achieving the ad campaign you had in mind. So there is no gurentee that they will develop a successful ad campaign for you.
An example of when an advertising campaign backfired is when Pepsi used to Kendall Jenner to present peace and unity.
(
https://youtu.be/dA5Yq1DLSmQ
)
They were accused of undermining the black lives matter protest.
If you're not considered a big client by the ad agency then they might not put as much resources into your project
This could lead to your project being assigned to inexperienced staff.
ADVANTAGES
Saving time- then you and your staff dont have to waste time developing a campaign.
saving money- even though it seems that it would be more expensive most agencies get discounts unlike direct dealing.
brand development- advertising agencies can help out on developing logos and getting brand awareness also helps advertise for specific markets so you get the best out of all markets.
most agency's all have good expertise in different fields for advertising and a lot of good resources
[(
https://www.youtube.com/watch?v=_e846kosUSQ
)
the role of advertising agencies
develop a advertising campaign
Advertising agencies are staffed with copywriters, art directors and media planners who will create your ad
They also have to identify the target consumers most likely to buy the product. The target should be clear and understood.
After this they should decide which social media to use to reach their target consumer
Depending on the size of the company they have to decide a budget for the company so they don't over spend.
Finally after the ad campaign has been produced and advertised you need to determine how good it was in terms of performance.
