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BORN TO BE WIRED (The "Hubs" (Unquestionable leaders of the…
BORN TO BE WIRED
The "Hubs"
Unquestionable leaders of the group
Male-dominated group
Information about the latest products
The "Miss Insulars"
Tech laggards and female-dominated group
Information about celebrities or fake news
No opinion on the social networks
The "IQ Crew"
Good listeners
Most comfortable being alone
Research for school and details about products
The "Alter-ego.com"
No opinion in groups
Alter-ego online
Show off innovative things
The "Chic Geeks"
Heavy users of every type of gadgetry
Information about cutting edge technologies
Rebellion or new risky friends
The "Now Crowd"
Large use of social networks
Uncomfortable being alone and big talkers
Immediate objective