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Metro (User Experience (Main USP 70% off sale, 20-36 yr old Sale staff,…
Metro
User Experience
Main USP 70% off sale
20-36 yr old Sale staff
Price tags are not displayed openly
very bad seating
customers try shoes standing up
Bazaar Experience
Prices are tagged to the shoe
MEN = Brands
Women buy on aesthetics alone
Only 20 % of online stock is available in retail
Online Presence
A usable website
E-commerce
Low self brand identity on website
Good advice on buying shoes but hidden
Split between Primary and Secondary Sales
Gender based & Children
Primary Sales
Mens wear
In formals and casuals
Rockport
Crocs
WestPort
Woodland
Mardigras
Formal
Davinchi
Ruosh
Clarks
Lee cooper
Red Tape
Gen X
METRO
Franco Leone
Language
Sports
Sketcher
Party Wear
Sandals and Flip-Flops
Ethnic
Womens Wear
Marriage Wear
Casual
Sports
Party
Formal
Davinchi
Metro
Lemon & Pepper
Fit Flop
Sandals and flip-flops
Children Wear
Sport
Sandals
Secondary sales
Belts
Wallets
Handbags
Shoe Care products
Place of purchase
Large Real Estate
Chaotic in display
Tables have singular or multiple sized pair
Bright lighting
Limited seating (4 stools)
White background
Red Advertisement to announce sales.
In very noticeable spot
Stocks are kept in the back and behind shelves
60% sales:- Mainly women's wear
30% sales:- Mens wear
10% Kids wear
Primary and secondary sales
Very limited in-store brand
6 pair of shoes per shelf Average
sales person
Uniformed gray
Slightly reclusive
Approachable but lack enthusiasm : not all
20% women
Few stars who took interest
The Metro Shoe Shopping Experience