Please enable JavaScript.
Coggle requires JavaScript to display documents.
Strategies for competing in Intl. Markets (Strategic options for entering…
Strategies for competing in Intl. Markets
Access to customers
Lower costs
Access to low costs inputs of production
Further exploit core competencies
Gain access to resources and capabilities from foreign markets
National competitive advantage
Factor Conditions
Related and supporting industries
Firm strategy and rivalry
Demand conditions
Strategic options for entering foreign markets
Maintain home-country base and export goods
License foreign firms
Franchise strategy
Establish a subsidary
Rely on strategic alliances
Global Strategy
Transnational Strategy
Multidomestic Strategy