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PORTER'S 5 forces (1. Threat of entry of new entrants (competitors)…
PORTER'S 5 forces
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2. Threat of substitutes
presence of substitute products ↑ →lower industry attractiveness ↓ & profitability ↓ as it limits price levels
threat of rival product → firm will have to improve performance of their products → reducing costs ↓ & prices ↓ & differentiation ↓
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