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Luxury Benefits (Social networking to encourage feedback (dedicated…
Luxury Benefits
Social networking to encourage feedback
dedicated communication channel between users and supplier
create a social presence
build brand power
means to distribute insights and information to consumers
Consumable and device draw your attention from the outside world
create your own bubble
interactive
fine tuning to set levels (like an old school radio dial)
Social campaign to involve consumers in product development
creates a buzz around the brand/device
users feel an attachment to something they have helped create
gain qualitative insight into the consumer needs
Self-Cleaning device
luxury items should take care of themselves
consumers dont want to have to clean
cleanliness affect performance
Ability to trace all ingredients back to their source
gives product a boutique feel
greater visibility of ingredients used
shows why it is a premium product
Monthly subscription service
exclusivity
member only options
no need to physically visit a store
Luxury = everything is taken care of
Shops to provide a friendly face to help users with issues
not a faceless corperation
helps identify consumer problems to be fed back to BAT
can train new to vaping users
sign up to Vype rather than purchase one device
wont be left behind when new technology is available
buy into the brand
support to the consumers