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Competing in a global context (Modes of entry Harris (2017) (management…
Competing in a global context
Supply Chain Management Blanchard (2010)
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inbound logistics
operations
outbound logistics
sales and marketing
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service
International Branding and Marketing
brand identity
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Identity Prism Kapferer (2012)
Personality
Culture
Physique
self Image
Relationship
Reflection
Naming
Role for Organisation
finance and exchange
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Globalisation or Customisation
ingredients
brand
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offering
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marketing communication
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think Global act local
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Segment
middle market
low end
Premium
Good Enough
Triggers
saturated domestic market
customer drivers
low growth domestic market
competitive fores
small domestic market
portfolio balance
cost
Modes of entry Harris (2017)
management contracting
direct investment
contract manufacturing
franchising
global strategic alliances
strategic alliances
joint ventures
direct exporting
indirect exporting
Convergence Divergence
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