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4th sem exam (kodak (make it (different film types choices, sustainable,…
4th sem exam
kodak
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Capturing the moment
"share moments, share life" motto
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Kodak could use the idea of newer generation that seek experiences and Traveling photography combined with the avent of analog photography again (as vinyls did in music) to market again the one-time use disposable cameras, equipped with different films (color, b/w,infrared,color faded ones) to make people embrace again analog photography and creating memories like we used to do in past. crazy idea was to collaborate with Airbnb where the guest could get the experience and camera to immortalise it:)
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Toys r us
“If people say I’m mad I have some sympathy for that statement,” says Bier. “But if you take Toys R Us they stood still and relied on doing the same thing for 25 years with no material change in their model. They just expected customers to turn up with a basket and fill it. That doesn’t happen anymore.”
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