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Customer interpretation (Male (25- 30) (Pranav (35yr ) (Married - 1 son,…

- - - - Most shopping is done on national sales days
    - - Buys cricket kit even today
      - Shoe shopping -Rs.4500, unless the shoe is fantastic
        
        Formals
        
        Clarks
        
        Bata
        
        Hush Puppies
        
        Trusts addidas
        
        Reebok and loves Nike
        
        wife pays for the shoes.
  - - - Shoe shopping experience is painful
        
        Shopping is a spree
        
        Shopping for occassions
        
        Shopping for life events like new job only
  - - - Shops for occassion
        
        Shops during high need
        
        Limited shops for purchase due to size limitations
        
        Does not peruse
        
        Specific brands unless he sees a big t-shirt
        
        Shoes - Rs7,000 per pair is highest he will spend
        
        Brand specific
        
        Nike and Adididas for sports
        
        Slippers
        
        Vans for informal
        
        Cheap Rs. 500-1000 are bought sometimes
        
        Decathalon is godsend
        
        Woodlands last the longest
        
        Limited Formal wear
        
        Tries out several stores before purchase
        
        Does not try out every shoe at every store
        
        Limited Shoe sizes
        
        Fewer Choices
        
        limited style in the size
        
        Had some good sales expererience
        
        Nike
        
        Addidas
        
        New shoe twice a year as it wear out
        
        Gets things made
        
        Shirt
        
        Pants
        
        Shorts
        
        Kurta Pyjama
- - - - Trading of shoes
      - Owns Rs.40,000 shoe
      - Hypefest based shopping
  - - - ususally buys 2 pairs in the same amount of money
- - - - Rs.30,000 salary
        
        low-priced items and for the appartment
      - has to stand on her feet all day
    - - has a large collection of clothes and shoes
    - - Does smaller item shopping from her salary
      - Shops alone unless big ticket items
        
        Impulse shopping happens every time and is budgeted for
        
        shoe shopping is impulse unless for life event
        
        Search / Explores / Perusal
        
        Wish-list during window shopping with friends
        
        Goes to all stores to try on things before buying
        
        Extremely picky for certain items
        
        Sales is important and most shopping is done then
      - Medium priced shopping is done with mom
      - High end shopping is done with dad
      - Shops when she is sad
      - Shops for new life events . i.e Gym, trekking, new job, dance class, friends wedding etc,
- - - - multiple shoes sizes
      - shoe bites from EVERY footwear
      - Shoe shopping
        
        secondary shopping or impulse buying
        
        based mainly on comfort as she has big feet
        
        cannot wear many kinds of shoes
        
        does not believe there custom shoes available
    - - wear 3 pairs
    - - spends time on her feet
      - travelling in trains