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External communications (Company owners / management (Corporate news,…
External communications
Product development
F&D
Early warnings on what is upcoming
General update on what is the direction
Outlook
Less Consumption
Less noise
Regenerative / sun, wind, fuel cell
New battery technology
Company owners / management
Corporate news
Interviews
Internal relations
Why?!
HR
New employee top level
Growth in total numbers
Shrinking in total numbers
Cascade for Marketing and Communications
Concept
PR
Strategy
Situation analysis
USP
Goal setting
Campaigning
Online
Offline
Concept
Press list
Branches / markets
Editorial calendar
Direct editorial contacts
Build
Cultivate relationships
Channels
Online
Social Media
LinkedIn
Facebook
Offline
Press officer
Print
TV
Radio
Blogger Relations
Lobby
Customer success stories
Marketing
Events
Leads
Prospects
Advertising
Our energy. Your power.
Sponsoring
Channels
Webpage
Clicking rates
Visited pages
Call for action
Urgency / Call in or back button
Live chat / sales team
Newsletters
Product information
Data sheets
Sales prospects / pricing
Tier groups
USPs
Core Massages
Corporate Identity
CD
Clients feedback
Needs for new products
Call for F&D
Positioning profile
Target groups
SALES / RENTAL Business Units