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Marketing (Market Research (It provides (Details of customers (The number…

- - - - The number of potential customers
      - Their likes and dislikes
      - Their income
      - Their location
    - - Their price
      - Their location
      - How they advertise
  - - - Also known as secondary research
      - Involves obtaining information from available sorces
    - - Also known as primary research
      - Used to find out information that is not available from desk research
      - Involves observing people, carrying out interviews and sending out questionnaires
  - - - See document
- - - - Very effective
      - Very expensive and may have to be booked through an advertising agency
    - - Local
        
        These are weekly publications and cater for a certain area
      - National
        
        These reach large audience and are cheaper than television
    - - Gaining in popularity
    - - Have limited circulation to a target market
    - - Are outdoor posters which companies post up on the sides of buildings or specially-erected stands
    - - This is done by using well known people