Globalisation ethical issues ( Ethical for marketing (3.The exporting of…
Globalisation ethical issues
Ethical for marketing
Differing standards of consumer protection
Take advantage of differences legal regulations
Produce products in countries low levels of control.
Less consumer protection with self regulatory & lack resources from bodies.
WHO ban all tobacco advertising, promotion & sponsorship
3.The exporting of consumerism & increase in cultural homogenisation.
Criticism involves only exporting pats of the world for consumerism.
Spiral of consumerism likely to depression, anxiety & addictions
Demands of consumer capitalism in a global market economy
Life styles for foreign brands for status-enhancing
Consumerism & overconsumption of disposal goods.
Step (e-waste) & EEE
Product life spans
Recycling, refurbishing or re-manufacturing
4.Targeting of marketing at lower-income consumers in developing countries.
Low-incomes consumers perpetuates dissatisfaction
Low-incomes consumers might be exploited.
New & rapid growth
reduce cost from outsourcing & efficiency innovations
Pioneering of commercial & technological innovation
Geographical segregation of business operations
Demand for a product in a developed country
How it sources raw materials'