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22 b -- The New Culture (Women (Changing Ideas of Motherhood (Women began…
22 b -- The New Culture
Economics
Consumerism
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New appliances such as, refrigerators, washing machines, electric irons, an vacuum cleaners revolutionized the lives of women
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Above all else, the automobile industry revolutionized American culture
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Farmers could escape the isolation of farm life, and city people could escape the congestion of urban life
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The suburbs began to grow as city workers who did not want to pay for city life could travel to their jobs daily
Working people could now afford to go on vacations. Employers started offering paid vacations with the hopes that a change in scenery would help workers return with more vigor.
The automobile helped create a distinctive youth culture as young people could create social lives independent of those of their parents
Advertising
Though the industry existed before the 20s, wartime propaganda made advertising an important field. Now advertisers wanted to affiliate themselves with a certain life style.
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Since Newspapers were being absorbed into national chains, companies could advertise the same thing all across the country at the same time
News publications began to target a certain demographic of people -- The Saturday Evening Post appealed to rural traditional families, Readers Digest appealed to academics who wanted to obtain information in a consolidated way, and Time appealed to working families who did not have the time to read the newspaper everyday
Art and Culture
Movies and Broadcasting
Movies, particularly the new sound "talkies", began to be used as a form of advertising and public entertainment.
A scandal in the movie industry caused the making of the Motion Picture Association whose job it was to regulate movies and address anything that might offend the public (or politicians) before it reached the screen.
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The Harlem Renaissance
Postwar Harlem produced a series of artists and intellectuals that spanned what we now know as the Harlem Renaissance.
Duke Ellington, Fletcher Henderson, and Roll Morton were among the musicians.
Writers such as Langston Hughes captured the African-American pride of the era. Alain Locke was another writer that did similarly
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Women
Professional Women
College educated women were no longer pioneers, but most people (including many women) thought women were only suitable for female professions
fashion, education, social work, nursing, and lower levels of business work were their primary professions
The majority of working women were working class, most of whom were single without families.
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