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Competing in a global context (Global Trade Environment (Challenges (Off…
Competing in a global context
Global Trade Environment
Competitive Advantage Models
Micheal Porter
Porter's Five Forces
Porter's Diamond Model
Challenges
Unpredictable Business Environments
Political Instability
Cultural Differences
Off-shoring
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Difficult to reshore
Costs Involved
Movement of assets
Risks Involved
Changes in performance variables such as; speed, quality and flexibility
Unit Cost
Comparative Advantage Theories
Absolute Comparative Advantage
Relative Comparative Advantage
International Operation Strategies
Facility Locations
Local Factors
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Country Specific Factors
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Opportunties
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International/Trade Agreements
EU
Free Trade Agreement
GATT & WTO
Enforces Agreements
Resolves Dispributes
Speciliastion
Germany; Automobiles
Italy; Fashion Industry
Supply Chain Management
Bullwhip effect
Demand Fluctuations
Increases Further away from consumer
Difficult to eliminate
Can happen at any point in supply chain
Steps to minimise demand amplication
Reduce stages in supply chain
Reduce Lead Times
Smaller, More Frequent orders
Sharing Information
Limiting Promotions
Outsourcing
Disadvantages
Increased Supply Chain Risks
Loss of Control
Costs Involved
Advantages
Clear costs Involved
Reduced need for capital Investment
Fewer Direct Staff
Outsourcing Decisions
The Barnes Outsourcing Matrix
Vertical Integration
Vertical Integration Types
Upstream
Downstream
Advantages
Guaranteed Supply Chain
Greater Control
Economies of Scale
Disadvatnages
Need for Capital Investment
Local Infrastructure may not be sufficient
Reduced Flexability
Examples
Ford River Rogue
Oil & Steel Companies
Birdseye Food
Supplier Relationships
Imbalance of power between large firms and suppliers
Advantages & Disadvantages for both Firms and suppliers
Economic & Financial Flows
International Financial Instutions
World Bank
Long-term Approach
Investment into projects
IMF
Helps Struggling Countries
10 Countries Contribute Most
189 Members
Working to prevent corruption
Global Imbalances
Public & Private Sector Spending
Surplus & Deficit current accounts
Tax & Exchange Rates
Exchange Rates
Determine by Demand & Supply
Exchange Rate Depreciation
Imports Become More Expensive
Increase in demand
Increased Cost of Final Goods
Cause of Inflation
Improve Current Account
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Exchange Rate Appreciation
Cheaper Imports
Exports Become More Expensive
Decrease in Demand
Worsen Current Account
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Tax
Transfer Pricing
Arms-Length Principle
Unitary Taxation
Transfer mis-pricing
Tax Evasion
Tax Rates Vary From Country to Country
Regulation
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IFRS
Auditing
2016 New Tax Reporting Requirements
City Leadership
Forms of City Leadership
Political
Managerial
Civic
Business
Elements of City Leadership
Actors
Structures
Processes
Followers
International Marketing & Branding
Globalisation vs. Customisation
Glocalisation
Customisation Specific to local market
Fashion
Food
Culture Adapted Goods
Globalisation
Benefits
Sharing of ideas, technologies and resources
Innovation
Reduces Poverty
Increased Profitability
Creates Jobs
Drawbacks
Can cause inequality in developing countries
Demand can cause inflation
effects of the Macro-environment
Rise of domiant brands can effect local businesses
Ethics
Corporate Social Responsibility (CSR)
Modern-Day Slavery
Selective Marketing in developing countries
Geographical Segregation of business operations
Differing standards of consumer protection
increase in cultural homogenisation
Environment
Macro
STEEPLE
SWOT Analysis
PESTLE
Micro
Five Forces
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HRM
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Legislation
Outsourcing
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Can Damage Reputations e.g. Dell Customer Care
Cheaper in developing countries
Relaxed Legislation
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Cultural Differences
Innovation
Unions
Handles Employee Relations
Divergence, Convergence, Convergence
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Convergence
Benefits from latest global thinking
Standardisation
Divergence
Culturally Embedded
Takes Advantage of local conditions
Markets to populations based on class
Converge or Diverge?
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Crossvergence
Customisation Marketing
Global Product Meeting Local Needs
Innovation
Glocalisation