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Corporate Buyer Persona HR / L&D Manager (I Want (high learner…
Corporate Buyer Persona
HR / L&D Manager
I Want
Reliable and consistent
delivery across all business locations,
Effective learning that delivers a return
on investment,
Reporting on progress, attendance, satisfaction
high learner engagement.
Testimonial and other evidence the program is successful
Highly responsive service
Can toss learner issues to Berlitz and expect Berlitz to address satisfactorily
Dont bother me with problems, give me solutions
a partner that is easy to work with and friendly
a hands off experience where the vendor takes care of everything
Transparent measuring of training success
Real time reporting, easy to access
To look good inside my company
Recognition
Buyers Challenges
often I'm the main decision/maker but have to collaborate with procurement, (delayed decision, complicates process)
On the front lines - first point of escalation for poor learner experiences
Demanding employees that want solutions now!
If Global HR/ L&D: then getting buy-in for strategy from other entities /countries
Ensuring Business Units / Departments take ownership of training, and ensure what is learnt is practiced
Managers giving enough time to employees to take effective part in the training programs
Commitment from participants
Internal delays in purchasing
Win Me with:
professional structured presentation with substance and solutions
demonstrate understanding for what is key to successful learning implementation,
Good team work, show energy and passion. I'll feel confident you can provide engaging service.
Advise me. Clear proposal with recommendations (curated based on your capability & expertise)
Highlight how language/cultural training program clearly aligns with broader corporate objectives
advocates that have worked with you before and sing your praises
flexibility to adapt to the rapidly changing demands of my business
Clear and measurable ROI
Easy to navigate proposal with different alternatives accomodating different needs
Trust. I'll then be happy to let you take over as much of day to day handling of training needs (and ease my work load.)
I dont want
Additional workload
Internal customer complaints
Spend time interpreting reports