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Chp 10
Define your core (Examples (Customer Service (fanatical commitment…
Chp 10
Define your core
You are looking for that single thing that will make it very difficult for the next company that tries to do what you do.without it, you don’ t have nearly as valuable a solution.
Examples
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Lower cost
thru skills, relationships, processes,volumes, financial overhead and culture
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Always put 1st in developing and strategy - team to be aligned on this - last defense against competition
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Patents, innovating culture - usually limited / time bounded - mostly not a good idea for a sustained core
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