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FB client fashion hip hop brand (Other questions (Why do you want to work…

- - - - What is you aim?
      - How good do you know your audience??
  - - - Automatically promotes products to people who have expressed interest on your website, in your app or elsewhere on the internet (by making use of a product catalogue)
      - Outreach via tailoring
      - Retargeting and reconnection across devices
    - - Look alike audiences
        
        Facebook pixel can be used to create lookalike audience who visit page
        
        Close link to facebook pixel
        
        Upload a list of your exisitng customers using custom audiences, then looalike audience finds people that resemble that audience
      - Core audience based on characteristics such as age and location
      - Custom audience via contact list
      - Lookalike audience by making use of customer information
    - - Analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website
      - Reach the right people, drive more sales, measure the results of your ads
      - Pixel tracks conversion back to your Facebook adverts
      - Bid optimisation to show adverts only to those who are likely to convert
    - - Adverts, multi-product, conversion tracking, retargeting campaign, video advert
    - - Photo ads
      - Video ads
      - Carousel
        
        multiple images or videos in a single ad
      - Slideshow
      - Collection
        
        browsing more products or learning more about the features, can work with canvas together
      - Messenger
      - Canvas ads
        
        Full screen ad experience through customer tab
        
        Good for any goal
      - Lead generation ads
        
        helping to collect info from people who are interested in the business (lead form is following)
      - Offers
        
        Discounts that can be shared with customers (image, video, carousel)
      - Page post engagement
        
        Making use of posts as advertisement to boost likes and shares
      - Event responses
      - Page likes
      - Range of opportunities
- - - - Success facts
        
        3.3x increase in website visits
        
        40 percent increase in purchase rate
        
        1.6 million prospective new customers reached
        
        3.6x lift in response rate
      - Facts: Sell retail products for home such as furniture, bedding, bathroom, decor accessories, dinnerware, kitchen essentials
      - Solution
        
        Running a link ad campaign (Using email adresses from previous customers)
        
        Creation of lookalike audience of UK residents based on interests and demographic attributes
      - Used products
        
        Ads
        
        News feed (desktop / mobile)
        
        Conversion tracking
        
        Custom audiences
        
        Lookalike audiences
    - - Facts: heritage lifestyle brand for men / women / kids / home
      - Success facts
        
        4.4% total lift in sales
        
        35.1 percent increase in new website visits
        
        3.2 percent increase in new customers
        
        Solution
        
        Conversion tracking pixel placed on checkout page
        
        On this basis created a lookalike audience of women with similar characteristics
        
        Used another conversion tracking pixel on check out page to track new customers
        
        Their creative: Used carousel ads 5 product photos around visual theme 'seaside style' and 'global traveler'
  - - - Carousal ads in desktop feed with male / female models wearing clothing items and garment images only and see which works better
    - - Mobile feed strategy implementing a combination of Canvas and Collection ads where pros. customers can scroll through fashion items
    - - Creation of core audience of UK residents based on interests and demographic solutions
      - Creation of lookalike audience by placing a conversion tracking pixel on the checkout page