profit model—what to offer, what to charge or how to collect revenues;
network—how you connect with others to create value;
structure—how you organise and align your talent and assets;
process—the methods you use to do your work;
product performance—developing distinguishing features and functionality in your product;
product system—how you create complementary products and services;
service—how you support and amplify your offerings;
channel—how you deliver your offering to customers and users;
brand—how you represent your offerings and business; and
customer engagement—how you foster compelling interactions with your customers (Doblin2015).