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Competing in a Global Context (Globalisation Globalisation (SWOT SWOT…
Competing in a
Global Context
Global Marketing
macro
STEEPLE
Socio-cultural
Technological
Economic
Political
Legal
Ethical
Environmental
micro
Market Growth
Competition
Service Costs
Profit
Access
Competitive Advantage
Entry Mode
Indirect Export
Direct Export
Joint Venture
Strategic Alliance
Licensing
Franchising
Direct Investment
Branding
Kapferer
Identity Prism
Externalisation
Internalisation
Sender
Recipient
Reputation
Equity
Content
Identity
Tribe
Global Competition
World Trade Org
Regulation
Porter
Diamond Model
Five Forces
Ethics
Transfer Pricing
Arms Length
Transparency
Mis-pricing
Parent / Child
Tax Avoidance
Ethical
Tax Evasion
Mistrust
Reputation
Damaged
Profits
Comparative Advantage
Tax & Exchange Rates
Demand
#
Equilibrium
Supply
Currency
Foreign Market
Impacts
Exports
Imports
Price Elasticity
Market Availability
Fluctuation
McBurger Index
Government Intervention
China
STEEPLE
Political
Regulation & Reporting
Stewardship
World Bank
Reduce Poverty
Iinternational Monetery Fund
Rate Stabilisation
IFRS Foundation
Financial Reporting
Instruments
Disclosures
Research
Develop
Implement
IASB
Accounting Standards
Adoption
Transparency
STEEPLE
Ethics
Globalisation
Trade
Competitors
National
Diamond Model
Organisational
Five Forces
Porter
#
Supply Chain
Vertical Integration
Conventional
Centralisation
Glocalisation
Local Needs
Global Knowledge
Converge
Diverge
Cross-verge
SWOT
Opportunities
Threats
Strengths
Weaknesses
Foreign Direct Investment
