KEYS TO SUSTAINABLE SOCIAL ENTERPRISE
Social enterprise may even spawn a pro table business
Economically marginalized segments of society are often too small to create the political or commercial opportunities
To be e ective, social ventures must be nancially sustainable so that the bene ts they provide do not depend on a constant ow of subsidies from taxpayers or charitable givers
Study of 91 social ventures reviewed for the Skoll Award for Social Entrepreneurship (SASE) suggests that projects succeed when they change two features of an existing socioeconomic system: the actors involved and the enabling technologies applied
Customers and power
customers and government
Government and economics
Replace a key technology with a lower-cost one.
Repurpose an existing enabling technology.
Create a new enabling technology
A BLENDED APPROACH
pursuing a social goal while being con- strained by the requirement of financial sustainability is di cult
They had to reduce costs traditionally associated with a start-up, pare down the operating costs of product design and development, cultivate customers, shift government’s role, and continually enhance their technology solution
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