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Pipelines, Platforms, and the
New Rules of Strategy (Pipeline to Platform…
Pipelines, Platforms, and the
New Rules of Strategy
Pipeline to Platform
Platforms all have an ecosystem with the same basic struc- ture, comprising four types of players.
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Producers create their o erings, and consumers use those o erings.
Pipeline businesses create value by controlling a linear series of activities—the classic value-chain model.
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When a platform enters the market of a pure pipeline business, the platform virtually always wins
The goal of strategy in this world is to build a moat around the business that protects it from competition and channels competition toward other rms.
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