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Market Entry Strategies (Joint Ventures (Benefits offered (Capital Outlay,…

- - - - Requires less investment
      - Concentrate your production in a single location
- - - - Minimal business costs
      - Access to markets which may have been closed
      - Simple and quick to implement
- - - - Access to markets which may have been closed
      - Simple and quick to implement
      - Minimal business cost
- - - - Useful in markets where the culture is different than you own
      - Local partners bring local knowledge, contacts and if chosen wisely customers
- - - - Provide the status of being a local company
      - receive the benefits of local market knowledge
      - Established customer base
      - Be treated by the local government as a local firm
- - - - reduces risk and cost
      - Large firm is marketing your product or service for you internationally
- - - - Client is normally a government
      - Risk of not being paid is eliminated
      - Projects financed by an international agency
- - - - Most Costly and holds the highest risk
      - Markets can require you to undertake cost and risk due to government regulations