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PACKAGING (It should has (the brand name, attractive colours, the brand…
PACKAGING
Developement of a product's
label
graphic design
container
Help the product to be reminder and attractive
has to be suitable to the target
differentiate the product by the rivals
Has to respect legal requirements
environmental concerns
manifacture and waste disposal
Should reflect the brand
colour choice is very important
they can suggest danger, calm, luxury
needs and expetations of the target
It should has
the brand name
attractive colours
the brand logo
information about the product
Andy Warhol
one of the most designer of packaging
he designed the laber for Perrier bottles
he designed the Campbell's soup cans
PACKAGE
contains the product
PACKING
is the process of the package
PACKAGING
product enclosed in box, bag, bottle