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Chp 10 Grow (new customers come from the action of past customers (Word of…
Chp 10 Grow
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Sticky Engine of growth
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churn r8 - fraction of customers in any period who fail to remain engaged with the company's product
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Viral Engine of Growth
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important metric = viral coefficient = how many new customers will use the product as a result of 1 person signing up
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Paid Engine of Growth
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Each customer pays a certain amount over time of use (subtract variable cost and we get Customer Lifetime Value or LTV)
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Startups don't starve, they drown
zillions of ideas but that only make marginal optimizations - stay focused on the big experiments that lead to validated learning
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