Please enable JavaScript.
Coggle requires JavaScript to display documents.
Introduction to branding (Brand architecture & naming (Preference for…
Introduction to branding
Three perspectives brand
A name, term, sign, symbol, design or combination
An identifiable product, services, person, or place
-
-
-
-
Brand content
-
-
Interaction, dialogue, creation & collaboration
-
-
Core idea, positioning, values & connecting with customers
-
- Role of brands for consumers
Number of roles
-
-
-
-
Financial, performance and social risks
-
-
- Brand architecture & naming
Identity, reputation, image, advertising, every content.
-
-
-
-
-
-