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Competing in a global context
Competing in a global context
Marketing
Micro-environment considerations
Costs
Competition
Market size
Profit potential
Market Access
Modes of Entry
Management Contracting
Direct Investment
Contract Manufacturing
Franchising
Licensing
Joint Ventures
Strategic Alliances
Global Strategic Partnerships
Indirect/Direct exporting
Macro environment Considerations
Trading Systems
Socio-cultural
Ethical
Technological
Political and Legal
Economic
International
Supply Chain Management
Outsourcing
Pros
lower unit costs
fewer direct staff
Cons
Loss of control
Supply chain risks
Reduced economies of scale
Strategies
Networks
Global coordinated operations
Regional
Home country operations with exports
Multi-domestic operations
Location
Service Operations