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lemonaid health (trust (what makes something trustworthy? (friends and…
lemonaid health
trust
problems with the name
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a bit childlike - lemonade = refreshing and fun and relaxed. people with problems want to be taken seriously
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all the problems they deal with are quite embarrassing - perhaps this could be a focus of the marketing direction?
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don't have a copy of medical records, so can't know full history?
could have a page saying "why we don't cover all illnesses" and talk about how some disorders are not safe to diagnose online etc but these ones are. is there any research to back up online diagnosis?
make clear that patients shd look up the prices of the medicines they might need with the pharmacy before they embark on process. wd make people feel much more secure having a set price in their minds of the WHOLE process before they start.
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Trust in doctors seems to be influenced by the doctor's behaviuor, perceived comfort levels, personal involvement with the patient
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