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Full Life Cycle Use Case chp 6 (Desc in detail how your persona (finds…
Full Life Cycle Use Case
chp 6
Desc in detail how your persona
finds out about product
acquires it
Uses it
Determine the value they get from it
pays for it
buys more
Tells others about it
analyze product
install it
receive support for it
should be visual - using sequences
Gain additional clarity abt full life cycle use case
Further focuses on what you product will do for the consumer and what your customer will do with it
how to start?
Map out life cycle for persona
Check if consistent with other customers
From their eyes - not urs
Likely to over estimate enthusiasm + ease of use
Find out how
fits into value chain
Key interface points
Why exactly would want to acquire
Barriers to adoption?
Not just how use - but how acquire - post installation, support
If and when would purchase again?
they determine have a need for the product
How to structure
How determines current needs not being met by existing products
Discovers your product (for persona - imagine how would have found if new prospect)
Customer's current workflow
Structure
Samples in
App1 , table 7