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story-telling (SUCCES - definitions and kidney heist (Simple, Unexpected,…
story-telling
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story?
what is a story?
definiing the frame: what do we mean? what makes a story a story? (ideas to explore: rhetorical triangles, audience as king)
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what is our story?
how do we find our common ground? what unites us? are we on the same page? how do we know? how can we move forward?
what is their story?
how do I connect with the customer? what is their reality? how do I explore their issues / concerns? how do I make them my own to be able to really answer their needs?
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