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Self-reports (Likert rating scale (closed): respondents are given a…
Self-reports
Likert rating scale (closed): respondents are given a statement and asked how much they agree with it
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Questionnaire: Pre-determined questions presented written form for respondents to write their answers
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Structured interview: Interviewees are directly questioned (face to face or over the phone) using pre-determined questions
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Unstructured interview: Interviewees are directly questioned (face to face or over the phone) but the questions are not pre-determined
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Semantic differential rating scale (closed): participants rate their response between bipolar adjectives
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Semi-structured interview: Interviewer starts with set questions but further questions can be asked to develop answers