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SMART RETAIL (DIGITAL LABELLING # (Screens, RFID, Bluetooth, NFC), INSTORE…
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Technology getting information of customer behaviour allows to: a) know that customer is doing and b) communicate with them in real time
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..and create a best customer experience by adjusting offers in real time and also get customer behaviour information
PoS info is crucial to evaluate the efficiency of the Smart Retail solutions - DIGITAL SENSES do I sell more the ad products? INSTORE are customers buying what they see in the store? ITEM TRACKING Stock efficiency and replacement DIGITAL LABELLING price update depending on sales PROXIMITY MARKETING personalized offers while in store.... just some examples
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