"Know" the Person you are selling to
Know the problem you are helping them Solve
Understand the pain that it makes them feel to have that problem
How you found a system that solved this problem, not only for yourself, but for other people who had the same problem to solve that problem
Your STORY telling how you STRUGGLED with whatever this problem is
How you found a SOLUTION
This is what is going to happen if they do not solve this problem.
What will it cost them if they do not solve their problem
Amplify (spell out) the pain of not solving their problem
What is their dream of what could happen if they DID solve their problem?
What would it look like if they DID solve this problem?
Other people tell the audience -- YES! It worked for me! It works!
You ask for a response: Do you want to go ahead and get this?
Here's what I have to sell you
Here's what it's going to do for you