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Indigo Case (Key issues to address (Dec in sales from physical books…
Indigo Case
Key issues to address
Dec in sales from physical books division
Loosing investor support
Need to develop more products (specially on e-side)
Work on timing of international expansion
Stay home or go international
Depends on product
depends on demand
depends on company resources
And depends on external environment
How changed business model
Doing more digital books (Kobo)
Change to "life style" company - selling more than just books
intro of "store and in-store" concept
External factors
2008 recession - inc competition from online retailers
Tech development so more growth in e-reader industry and cannibalizing physical reader
reactions of CEO
Innovations in retail side
new vision for company
Would you invest in its stock
No cause a dying market - lifestyle not sustainable at such a large scale - not likely to grow
Maybe - if the innovation underway seems promising
Market Position
near monopoly in domestic Canadian book market
Not growing - need to survive
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