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Halal logistics in Malaysia : a SWOT analysis (Findings (Strength (Strong…
Halal logistics in Malaysia : a SWOT analysis
Purpose
Identify SWOT in the Halal logistics environment and to uncover strategies to leverage on the strength and opportunities and rectifying the weakness as well as overcoming the threats
Method
Literature Review
Interviews
Using reduction technique to transcribed the interview and literature review
Summarize the variable
Findings
Strength
Strong government support
Weakness
Inconsistent Halal definition
Opportunity
Muslims' population growth
Threat
No uniformity on Halal standards
Future research
Find the barriers and critical
success factors in implementing Halal supply chain and logistics management
SWOT analyses on other Halal markets and on other industry
players