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economics/marketing/sectors (markets (Grocery Stores (ethnic (both types…
economics/marketing/sectors
markets
CSA
artisan crops
Grocery Stores
ethnic
both types of crops
US
no
farmers markets
artisan crops
community
for farmers/members
'refugee network'
artisan crops
restaurants
artisan crops
collaboration with other farms
artisan
Outside markets
NYC
artisan crops
Types of Crops
Artisan
attributes
higher revenue crops
used as marketing tool
niche markets
need less supply per shipment
exotic crops
reason for use:
use to subsidize community living costs
less market competition
more easily integrate into existing markets
lower delivery / order amounts
allows more consistent supply stream
less space necessary for delivery
use as a supplement - integrate into existing uses
Staple
attributes
low profit
use for sustanance
calorie / use as meal base
commodity crops
reason for use:
maintains ability to help community with native foods
builds sense of community as food not only used for revenue
no need to learn US crop methods
niche markets yield higher revenue if marketed/executed correctly
market phasing
coordinating production with selling
maintain higher supply than demand for reliable supply streams
extras to community
optimize less markets than trying to test too many
use existing markets instead of setting up own
research vs. production
be the BEST in few rather than mediocre in many
optimize cultural crops to US climate
don't grow US crops - they are commodity
much harder to be successful in US competition
maintain testing plots alongside production plots
use research as selling point to investors
use of money
product revenue
from farms
reinvest in refugee community
'other'
investors/donors/gov.
reinvest in farm production/research
concept
different from normal entrepreneurial model because it is run as a social enterprise. Use investment in community as a driver for need of funding.