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Health services organizations place and price decisions (Health services…

- - - - Pediatric Dental Specialists is a privately owned and operated dental facility that serves the Long Beach, California and surrounding areas quality dental services for children, teens, and patients with special needs. The organization's mission is to guide the way to optimal oral health. What makes them unique is that they only serve a focused group of patients with particular dental needs, groups orthodontic treatment in one appointment, digital radiograph, a personalized book with his or her name and the name of the dentist, No-Cavity Club Program, and finally, on-call for after-hours emergencies. Examinations and treatments that are performed by a trained professional who specializes in pediatric dentistry. The service fills the need for optimal oral care.
    - - The primary target market is upscale wealthy middle age parents with children entering age for dental care needs.
  - - - . The business of dentistry:. Retrieved from http://www.dentaleconomics.com/articles/print/volume-101/issue-1/features/the-business-of-dentistry.html
  - - - Private payers impact this organization's pricing decisions. Payers have restrictions on how can be charged for procedures or products. The price point is determined by third-party payer negotiated prices, copays, and deductibles as stated in their financial link. The organizations and the consumer goal is to receive the maximum dental benefits allowed by the insurance company. It is the nature of this business. Therefore, the opportunity or strengths this organization has is the customer services and experience rather than focus on price.
      - Based on the consumer’s perceived value of the service (more for same), this organization is charging the highest price or more depending on the case.
  - - - This organization applies a vertical marketing system to meet the customer needs (value delivery network). The dentist acts as the middle-man to the consumer and manufacturer/wholesaler. It capitalizes on controlling quality and cost to meet the organization marketing goals and pricing strategies. Their customers rely on the execution of services and are satisfied when their dental needs are met, meaning preventive care have been performed or is no longer suffering from pain in or around the oral cavity. For example, the braces stay on for the treatment periods; fillings do not dislodge from the tooth, the radiographic machine displays quality images, etc. The consumer also rely on trust; They hope the business is charging a reasonable fee to closely match or exceed what they are getting in return.
    - - This organization's distribution strategy is selective distribution. Their target market is affluent parents with children who need specialized oral care. The procedures are considered a higher level of difficulty towards a target group of customers, in this case, children and teens. They are customer-focused.